NEW Grounds Coffee© is coffee with a purpose. It was created by the North Carolina Community Action Association (NCCAA) to support their returning citizen program, NEW Reentry. The NCCAA is a network of nonprofit agencies across the state that help people in poverty, including hundreds of returning citizens.

We partnered with Larry's Coffee to provide a custom blend of fair-trade beans. All profits support our NEW Reentry program and the returning citizens they serve. When you drink NEW Grounds Coffee, you know you are supporting a local business, a nonprofit and providing people with NEW opportunities and a NEW start.

High Res for Large Jobs - NC State Assoc


North Carolina Community Action Association (NCCAA) is a trusted resource and proven advocate for our statewide network of 33 Community Action Agencies. We are here to give voice to the needs, concerns, and stories of NC's disadvantaged and low-income citizens, as well as, shed light on the collective impact of community action agencies.


NCCAA collaborates with community members, local governments, public and private partners, and thousands of local volunteers to invest in holistic community-based, anti-poverty strategies.


NEW Reentry

The NEW (Nash, Edgecombe, & Wilson County) Reentry Council is a coalition of community stakeholders that works to reduce and eliminate barriers to successful reentry. This is done, in part, by providing supportive services to help returning citizens overcome reentry challenges. The NEW Reentry Council empowers people with criminal backgrounds to become self-sufficient and enhances public safety by reducing recidivism and victimization.

About Larry's Coffee

Larry's combines coffee excellence with a belief that business can be a force for good. Based in Raleigh's Five Points neighborhood, Larry's occupies a cluster of three buildings with a roastery in the center, incorporating solar water-heated floors, rainwater-driven restrooms and a massive passive-solar clear story. All Larry's Coffee is Organic, Fair Trade and Shade-Grown, (including the fully recyclable k-cups the company recently launched). 

Larry's is a certified B-Corporation, modeling the role of business as a source of good in the world.  The company is also a founding member of Cooperative Coffees, a group of independent coffee roasters importing coffee directly from farmers with the goal of defining a higher standard of partnership and fairness.